When mentioning "The Casuals," you can expect to get one of two responses. If you're in North America, you'll generally get a blank stare as most of us are unfamiliar with the term. If you're in Europe, you'll probably get a variety of responses including references to hooligans, delinquents, criminals, skinheads etc. However, The Casual subculture began with more than just young adults looking to throw down with opposing fans at weekend matches. It was a fashion movement like none other. The Casual subculture originated out of the Mod subculture and it began in the 1970s when British youth began wearing designer clothing to weekend football matches. While this was originally done to avoid the attention of police, dressing well soon became a way for firms to show their superiority to rival fans. By the late 1970s, The Casuals sported a pretty identifiable uniform that incorporated brands such as Baracuta, Fila, Sergio Tacchini, Diadora, Burberry, Paul Smith, Levi's and Fred Perry. I don't condone any form of hooliganism and I don't necessarily use all "Casual" attire as a point of reference for my outfits today, but I got to admit, these guys could look real good doing what they did.